A.1 Glossary of Terms

A.1 Glossary of Terms

• E-E-A-T: An acronym from Google's quality guidelines, standing for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a conceptual framework for assessing the credibility of a content source.

• UKGC: The United Kingdom Gambling Commission. The official regulatory and licensing body for all forms of commercial gambling in the UK. Its mandate includes ensuring fairness, protecting vulnerable people, and preventing crime.

• RTP (Return to Player): A key metric in gaming, representing the theoretical percentage of all wagered money a specific game will pay back to players over a statistically significant number of plays. An RTP of 96% suggests that, on average, the game returns £96 for every £100 wagered.

• Volatility (Variance): A measure of the risk-reward profile of a slot game.

  • Low Volatility: Games that tend to pay out small wins frequently.

  • High Volatility: Games that pay out less often, but have a higher potential for very large wins in a short period.

• Wagering Requirement: Also known as a playthrough or rollover requirement. It is a multiplier applied to a bonus, indicating the total amount that must be wagered before the bonus funds (and any associated winnings) are converted to real, withdrawable cash.

• Information Asymmetry: A core concept in economics where one party in a transaction (e.g., the operator) possesses greater material knowledge than the other party (e.g., the consumer), creating an imbalance of power.

• Core Web Vitals (CWV): A set of user-centric performance metrics developed by Google to measure a webpage’s overall user experience. The three primary metrics are Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).

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