This metric evaluates the platform's Information Architecture (IA) and visual design from an HCI (Human-Computer Interaction) perspective.
Cognitive Load (5 points): We assess how clean and uncluttered the interface is. A high density of banner ads, pop-ups, and auto-playing videos increases cognitive load and is penalized. A minimalist design with a clear visual hierarchy scores highly.
Navigational Logic (5 points): Is the site structure intuitive? Can a user easily find key sections like "Best Bonuses," "Fast Payouts," or specific reviews within 1-2 clicks from the homepage? A logical, well-organized menu and clear breadcrumbs are key indicators of a positive score.