> For the complete documentation index, see [llms.txt](https://consumer-trust-initiative.gitbook.io/consumer-trust-initiative-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://consumer-trust-initiative.gitbook.io/consumer-trust-initiative-docs/5.1-metric-design-and-navigation.md).

# 5.1 Metric: Design & Navigation

This metric evaluates the platform's Information Architecture (IA) and visual design from an HCI (Human-Computer Interaction) perspective.

* **Cognitive Load (5 points):** We assess how clean and uncluttered the interface is. A high density of banner ads, pop-ups, and auto-playing videos increases cognitive load and is penalized. A minimalist design with a clear visual hierarchy scores highly.
* **Navigational Logic (5 points):** Is the site structure intuitive? Can a user easily find key sections like "Best Bonuses," "Fast Payouts," or specific reviews within 1-2 clicks from the homepage? A logical, well-organized menu and clear breadcrumbs are key indicators of a positive score.


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