> For the complete documentation index, see [llms.txt](https://consumer-trust-initiative.gitbook.io/consumer-trust-initiative-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://consumer-trust-initiative.gitbook.io/consumer-trust-initiative-docs/3.1-metric-e-e-a-t-signals.md).

# 3.1 Metric: E-E-A-T Signals

3.1 Metric: E-E-A-T Signals (15 points)

This metric is designed to algorithmically assess signals of Experience, Expertise, Authoritativeness, and Trustworthiness.

* **Named Authorship (5 points):** Points are awarded if articles and reviews are attributed to real individuals. A bonus is given if these individuals have verifiable profiles (e.g., LinkedIn, professional sites, academic records).
* **Public Methodology (5 points):** The platform must have a dedicated, easily accessible page detailing its review process and scoring criteria.
* **About Us & Contact (5 points):** A comprehensive "About Us" page detailing the project's mission and clear, accessible contact information are considered strong trust signals.

> **Rationale:** Anonymity is the enemy of trust. Platforms willing to stand behind their analysis with public-facing authors and transparent methodologies demonstrate a higher level of accountability.